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Reason #1

One Seriously powerful chip.

The Apple M1 chip changes everything. Custom technologies. Blazing-fast processing. And incredible power efficiency. In short, it’s a breakthrough for breakthroughs. For your entire team.
The Apple M1 Chip (PDF)

Reason #2

See Reason #1.

It’s that powerful. Supercharged by the Apple M1 chip, MacBook Air is up to 3.5x faster than before. Multitask across projects, analyse spreadsheets while you video conference or crush even the most performance-heavy task.

Reason #3

With jaw-dropping battery life — up to 18 hours — MacBook Air delivers the power to work where, how and for as long as you want.

Reason #4

Mac works with IT.

Set up devices from anywhere with zero-touch deployment. And manage Mac at any scale with mobile device management.
Deployment and Management (PDF)

Reason #5

Mac works

for companies without IT.

Mac is intuitive to use and easy to manage. Simple setup and Apple’s Migration Assistant help you get Mac up and running quickly. And its reliable hardware won’t let you down, so it’s perfect for companies with or without dedicated IT support.

Reason #6

Mac costs less in the long run.

With fewer support tickets, less software needed and higher residual value, the savings add up.³
Forrester TEI Study (PDF)

Reason #7

The most innovative companies run on Mac.

84% of the world’s top innovators deploy Mac at scale.⁴

Reason #8

Excel. Zoom. Slack. And so much more.

All the business apps you need run beautifully on Mac — from Microsoft 365 and Google Workspace to SAP and Dropbox.⁵ And thanks to the Apple M1 chip, popular iPhone and iPad apps for work can now run on Mac too.

Productivity (PDF)

Reason #9

Security's built right in.

Mac is the most secure personal computer on the planet, thanks to built-in features like hardware-verified secure boot, on-the-fly encryption, Touch ID and Gatekeeper.
Platform Security (PDF)
img-reason-9

Reason #10

Mac iPhone.

Mac feels just like the Apple devices employees know and love — and they all work together seamlessly. Copy and paste across devices. Extend your screen. And pick up calls anywhere.

Reason #10

Mac iPhone.

Mac feels just like the Apple devices employees know and love — and they all work together seamlessly. Copy and paste across devices. Extend your screen. And pick up calls anywhere.

Reason #11

IT's a pleasure to work with.

Give your team the devices they love and let them get down to business.

Employee Choice Guide (PDF)

Reason #11

IT's a pleasure to work with.

Give your team the devices they love and let them get down to business.

Employee Choice Guide (PDF)

MacBook Air

Power and value in one package. MacBook Air is perfect foe businesses, no matter their size.

MacBook Pro 13"

The Apple M1 chip takes the powerhouse notebook to a whole new level of pro.

MacBook Pro 16"

Incredible processing and a big, beautiful display make it the go-to for big, beautiful work.

iMac 24"

The can-do desktop gives you more ports, more power and more versatility.

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MacBook Air

Power and value in one package. MacBook Air is perfect foe businesses, no matter their size.

MacBook Pro 13"

The Apple M1 chip takes the powerhouse notebook to a whole new level of pro.

MacBook Pro 16"

Incredible processing and a big, beautiful display make it the go-to for big, beautiful work.

iMac 24"

The can-do desktop gives you more ports, more power and more versatility.

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  1. Testing conducted by Apple in October 2020 using pre-production MacBook Air system with Apple M1 chip and 8- core GPU, as well as production 1.2GHz quad core Intel Core i7-based MacBook Air systems, all configured with 16GB RAM and 2TB SSD. Tested with pre -release Final Cut Pro 10.5 using a 55-secondclip with 4K Apple ProRes RAW media, at 4096×2160 resolution and 59.94 frames per second, transcoded to Apple ProRes 422. Performance tests are conducted using specific computer system and reflect the approximate performance Of MacBook Air.
  2. Testing conducted by Apple in October 2020 using pre-production MacBook Air system with Apple M1 chip and 8- core GPU, configured with 8GB RAM and 512GB SSD. The Apple Tv App movie playback test measures battery life by playing back 1080p HD content with display brightness set to 8 clicks from the bottom. Battery life varies by use and configuration. See apple.com/in/batteries for more information.
  3. This study was commissioned by Apple and delivered by Forrester Consulting.
  4. Based on internal Apple data and Boston consulting Group’s Most Innovative Companies 2021(https://www.bcg.com/en-us/publications/2021/most-innovative-companies-overview).
  5. Apps are available on the App Store. Title availability is subject to change.